Trade Desk

Welcome to First Choice Warehouse Trade Desk Log-in Page.

We have a strong loyalty programme for trades, designers and specifiers. Please visit one of our stores, call us or register online.

Store Locations

Blackburn 212 Whitehorse Rd, 03 9894 2427

Brunswick 331 Victoria St, 03 9385 8400

Moorabbin 158-160 Cochranes Rd, 03 9555 5144

First Choice Warehouse was established by three brothers in 2003. Through their experience they have learnt of the challenges that the building industry goes through at various times. In response they decided to adopt a hands on approach in terms of design and manufacture of premium quality products at affordable prices. Great emphasis was placed on design functionality, aesthetics and quality.

First Choice Warehouse now offer economical products manufactured to high standards. They offer an  Australia wide warranty.

They see their relationships with the building industry (developers, builders, plumbers, designers) as being the key to their ongoing success and continue to focus on nurturing these relationships. They welcome Trade Customers to their showrooms and encourage them to bring along their customers, or even to send their customers directly to the First Choice Showrooms to view and select their products.

We focus on providing:

  •  Premium quality products at an affordable price
  • Wide range of goods at competitive prices
  • Knowledgeable and experienced staff
  • Sound product advice
  • An Australia wide industry warranty
  • Access to our trade events with suppliers to keep you up to date
  • Introductory offer on all newly launched products.

This site is designed to allow our Trade Customer  to view our extensive product range and their unique pricing.

Please Click the Trade Desk Button on the top of the page to Log into the Trade Desk or to register to become a trade customer.


Application Form

Contact Details

First Name (required):
Last Name (required):
Email (required):
Mobile Number (required):

Business Details

Business Name (required):
ABN (required):
Business Address (required):
Business Suburb (required):
Business Postcode (required):

Trade Speciality

Your trade speciality (please select at least one):  Architect Bathroom Renovator Builder Cabinet Maker Carpenter Interior Decorator Plumber Other
If other, please specify:

Newsletter Subscription:

Are you an existing First Choice Warehouse customer:  Yes No

Promotion Code:

 I confirm that I have read and accept the Terms and Conditions

Once your application has been approved we will email you your log in details within 4 business days.

Terms & Conditions

By applying for the Trade Member Card you will be deemed to have accepted and be participating in the Program on these Terms and Conditions. To be eligible for a First Choice Warehouse Trade Card you must be a licensed/registered contractor in the building industry and provide your relevant ABN details to demonstrate this.  To claim an in-store promotion, you must satisy the Terms and Conditions of the relevant promotion as set out in the applicable communications including presenting your card at the time of your First Choice Warehouse purchase, to which the offer relates.

Your Trade Card is issued by and remains the property of First Choice Warehouse ABN 43107200564 (“we/us”). We reserve the right, at any time without notice to:

(a) Decline to issue Cards;
(b) On reasonable grounds, withdraw or cancel Cards or Other Benefits
(c) Terminate the Program
(d) Terminate the card if used by a person whom First choice Warehouse has not authorised

Reasonable grounds for withdrawal or cancellation include:
(a) Any abuse of attempted abuse of the Card or the Program
(b) Any use of attempted use of a Card, or other benefits in a manner contrary to these Terms and Conditions:

  • Any tampering or defacing or unauthorised use of a Card will render the card invalid.

We are not liable for:

  • Any delay in replacing a lost, stolen or damaged Card.
  • The suspension and/or termination of the Program
  • Any loss, theft or damage to any documentation in the course of post or delivery of that documentation.


First Choice Warehouse respects your privacy. We collect, store and use your personal information within our organisation and do not share it with other third parties. The exception being to parties whom we have a service arrangement with, such as a mailing house and printers. Any disclosure is only for the purpose of the service that we have contracted an organisation to whom we have an alliance agreement. You consent to First choice Warehouse using your personal information to operate and provide you with membership benefits of the Program. (Including our membership e-newsletter)

Changes to Terms and Conditions and Termination

We reserve the right to change, suspend or terminate these terms and Conditions, the Program, and any benefits under the Program at any time. You can obtain up-to-date details for these Terms and Conditions, the Program or any benefits under the Program at any time by visiting our website ( or by telephoning any of our First Choice Warehouse Stores.